MALIBU DEE JAYS DUBLIN 30 SEC RADIO

We were briefed to find a way of talking about the 3Pay offer in a way that would grab the attention of our young audience. The offer itself is simple – when you top up by €10, 3 Mobile will match it, effectively doubling your talk and text.

Which got us thinking – what would you find out if you got to know twice as much about your friends?

That lead us to our outdoor…

…press…

…and radio ads.

Ex & Yer Ma.

We were happy with the results and, with a 22% sales increase in the campaign’s first 3 weeks, the client is happy too.

Now if you’ll excuse me, I’m off to give my toothbrush a thorough clean…

For the outdoor campaign we wanted, to create arresting images that draw the viewer in but not at the expense of sensationalising the issue. Similarly with the radio campaign. we wanted to challenge the listener without over-dramatising the situation. We also built a new website providing, the general public with a one stop informational resource. Here’s hoping the campaign works and has a positive impact on the issue.

Here’s the radio creative.

First ad.

Second ad.

And here’s the outdoor.

Update – COSC 16th February

We have the iReach post campaign research results from a campaign we ran in January for COSC. Given that this was a short outdoor and radio campaign run on a limited budget, we are delighted with the results. The headline figures are;

- Almost 50% recalled a recent Domestic Violence campaign

- 31% recalled the Cosc campaign specifically

- Of those who saw the campaign, almost 60% said they felt more aware of DV

- 75% felt more motivated to take action

- Awareness of Cosc has increased by two thirds to 20% of the population