We are delighted to announce the appointment of our new creative director. His name is Michael Walsh. He’s a Belfastian (just what exactly is the proper name for someone from the northern capital). And he joins us from Leo Burnett’s, Dublin.

We’ve been a fan of Michael’s work for a long time. Ever since we worked with him on the Powerade “Never Give up” campaign back in the summer of 2006. Long time bloom watchers will recall that we worked on this campaign with McCann Erickson. Michael was on the McCann team at the time.

Michael  began his career in advertising nearly twenty years ago. Between then and now he has created award winning campaigns for local and international clients alike such as Coca-Cola (Powerade Never Give Up), Heineken (the amazing Memory Hotel campaign), Telecom Eireann/Eircom (Name change campaign), the National Lottery (Fat Cats by the Pool and the skinny Irish guy with a pint of Guinness, remember that one?), Unilever (All is Fair in Love and Ice Ceam) and Kelloggs  (Long-Term Effectiveness for Rice Krispie Squares)to name a few.

Michael as been lecturing in the DIT  for over ten years, firstly the Professional Diploma in Advertising and most recently the Post Graduate in Advertising and Digital Communication – what a swot!?

He joins Bloom, as he says in a  barely understandable northern accent, ‘at an exciting time, Bloom is a wonderfully creative agency across all media platforms, its 360 degree integrated campaign for West Coast Cooler is a perfect example of how creativity born from clear insights can lead to market success and Bloom is an agency that believes it succeeds when it’s clients succeed. I don’t think I’ve ever worked in a more dynamic and creative atmosphere, I’m excited by our future.’

Michael’s door (and mind) is open to everyone and everything, so all you aspiring creatives, talented photographers and up and coming directors  can contact him at Michael@bloom.ie

 

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