Crown approached us to develop a piece of in-store collateral that would serve as a useful companion for anyone who’s in the midst of giving their home a makeover. They wanted something that would be indispensable throughout the process, therefore helping to keep Crown Paints at top of mind. Introducing Issue 1 of the Crown Paints Colourmix magazine.

This free 12-page publication, available in store as a free download, is full of hints and tips on how you can save money when decorating your home.

We’d hope that this is something that people would keep alongside their kitchen brochures, wallpaper samples and sofa catalogues, making the Crown brand synonymous with their home makeover. This is the same principle that has guided the advice-oriented crownpaints.ie,  and that site currently enjoys over 50% more traffic than other ‘home improvement’ sites of a similar size in Ireland.

The plan is to publish a new Colourmix Magazine every quarter, with each new issue offering new pieces of advice and tips for amateur interior designers everywhere.

 

 

Published in:

POS / Design, Print, Work

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