After an intensive few weeks of building, testing, populating and refining, the all-singing, all-dancing, new-look Crown Paints Ireland site is now live!

Check it out for yourself!

The need for a new site came, ironically, from the success of the old one. The last incarnation of crownpaints.ie had a lot of visitors, but it didn’t really have the right content to keep those people coming back.

Rather than tinker with the old site, we instead built a brand new site from the ground up. We wanted the new Crown Paints site to be more than just an online corporate brochure – we wanted it to offer genuinely useful, genuinely engaging content, all presented in a way that’s easy on the eye and intuitive to navigate.

The new site is built for in-depth visits, with interactive roomsets to inspire, over 500 colours to browse, and exclusive content from home interiors guru, Neville Knott. Users have the option to save all their favourite articles and colour schemes to their personal scrapbook, and share their ideas with friends.

The site’s content goes way beyond paint. We know that painting a room is just a part of the home makeover process, so it was important that the new-look crownpaints.ie was a useful tool throughout the user’s DIY journey. The key thought is that if we’re genuinely useful to our online audience, then this audience is far more likely to turn into customers once the time comes to buy paint.

The site was developed in partnership with Gaumina, and we’ll be updating it regularly with new blogs, new articles, new products and new promotions.

Have a visit, and let us know if you have any comments!

Published in:

Digital, Work

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